Environmental education and awareness campaigns for increasing WEEE collection.
At Ecotron, we believe that a sustainable future begins with ecological education. That is why we constantly develop and implement information and awareness campaigns regarding the recycling of waste electrical and electronic equipment (WEEE), addressed to all public categories: children, parents, employees, authorities, and local communities.
Interactive show about recycling and the future of the planet.
“Agent ECOTRON – Mission on Terra” is an educational and interactive show about the recycling of waste electrical and electronic equipment (WEEE), developed by Ecotron in partnership with Vero Căliman, a creator of children's shows, and the Qfeel Theatre School.
Theater + Ecology = Meaningful Education
The play combines the magic of theater with an essential message: caring for the planet starts with each of us, and recycling is a simple and necessary first step. Through a captivating script, in which the characters come to life in colors, rhythm, and spicy lines, children are invited to actively participate and discover how they, in turn, can become recycling agents
The Story
In a world suffocated by broken objects and randomly thrown waste, Toxitronia – a creature born of pollution and carelessness – becomes increasingly powerful. Fed by abandoned electronic devices and rivers covered in plastic, she threatens the balance of nature on the entire planet. The Altera Agency, protector of universal harmony, sends a special agent to Earth: Ecotron – the hero of recycling, determined to save the planet and stop the spread of waste electrical and electronic equipment (WEEE).
But Ecotron cannot succeed alone. With the help of the 3 magic R's – Repair, Reuse, and Recycle – and with the support of brave children who become Recycling Agents, the fight for a green future comes to life right on stage. Will this team succeed in stopping Toxitronia and turning small gestures into big changes for the environment? The adventure is just beginning!
Children learn best through play
For Ecotron, environmental education does not mean imposed rules, but habits cultivated with patience, play, and involvement. Children feel, laugh, ask questions, and understand, and the lessons become part of their way of looking at the world. In the audience, they are not just spectators – they are agents of change.
A project that creates real impact
The show debuted at the Luceafărul Hall in Bucharest and then went on a national tour, reaching schools, kindergartens, and theaters throughout the country. It is an initiative part of Ecotron's commitment to raising awareness about WEEE recycling in Romania and actively contributing to the formation of environmentally responsible generations.
“Agent ECOTRON – Mission on Terra” is not just a theater play, but a life lesson staged with humor, emotion, and a lot of energy.
If you want this show to reach your school or city, contact us and let's team up for a cleaner future!
What does the press say?
Education for a green future: Ecotron and Green Week
At Ecotron, we strongly believe that real change begins with education. That is why we are actively involved in the national Green Week program – a valuable initiative that brings practical environmental learning directly into schools across the country.
Within this program, we carry out educational activations designed to inspire and inform, with a special focus on the responsible recycling of waste electrical and electronic equipment (WEEE). These activations are supported by Vero Căliman, Ecotron's ambassador and the host of the school meetings – a warm, empathetic, and always child-friendly guide.
We enjoy the support of our partners – recycling centers across the country – who help us bring the message of sustainability closer to communities.
Through interactive games, captivating stories, and open dialogue, we turn lessons about the environment into a real adventure. We discuss selective collection, explore what WEEE recycling means, and why it is vital not to throw electrical appliances in the trash, but to take them to authorized collection centers. We encourage children to become Planet Ambassadors – tomorrow's leaders in environmental protection.
Environmental education, especially regarding WEEE, is an essential component of a sustainable society, and Green Week is the ideal framework for building these healthy habits among the youngest. Through our activations, we plant the seeds of a correct attitude towards recycling and resources, contributing to the formation of a conscious and responsible generation.
Ecotron – We manage responsibly. We educate. We protect.
Ecotron Activations: turning recycling into an experience for the whole family
At Ecotron, we are convinced that environmental education takes root best when it is in the form of play, interaction, and captivating stories. That is why we take advantage of every opportunity to meet with the public of all ages – whether we are present at festivals, fairs, or community events.
Together with our ambassadors and with the support of dedicated partners, we transform public forums into true recycling hubs. We set up WEEE collection points specially designed for the event, as well as interactive mini-museums with old electrical and electronic equipment – fascinating for the little ones and an occasion for conversation for the adults.
Children are always extremely curious: they ask questions, get involved in games, dance, and, most importantly, understand how essential it is not to throw faulty electrical appliances in the trash, but to take them to specialized collection centers. It is an ideal moment to openly discuss the importance of WEEE recycling and how each of us, through simple gestures, can contribute to protecting the environment.
Our events show how powerful the combination of education, fun, and community involvement is. We are pleased with the real interest in our activations, but especially the openness of parents and children to become part of the solution.
WEEE recycling in Romania begins with information and continues with concrete actions. And our constant activations in malls, schools, festivals, and local communities contribute exactly to this essential process.
